Native VideoAds

Videos your target wants to see.


plista’s Native VideoAds deliver your video in a user-initiated, expandable format. That means: readers actively choose to engage with your content. Videos are placed amidst editorial recommendations; they expand and start playing only upon mouseover (desktop) or touching the ad (mobile). And if you’d like to hit other performance targets, there is also the option of coupling the video field with an interactive element (action box) inviting the user to take action.

Download Product Overview


    • Success-based pricing on a CPC or CPE basis

    • Optional action box for performance goals (available only for desktop & tablet)

    • Exact targeting based on over 40 algorithms (behavioral, semantic and geotargeting, etc.)

    • Precise tracking (conversion pixel, hash identifier or external monitoring tools)

    • All-inclusive service incl. ad optimization, campaign management, reportings, etc.

Benefits for your campaign

    • Better return on investment (ROI)

      Get the best results by combining branding (video) and performance (action box)

    • Active sales promotion

      Drive app downloads, product purchases or lead generation with the action box

    • Positive brand perception

      Users consume your ad entirely voluntarily, thanks to the user-initiated format (no scattering losses)

    • Premium reach

      plista’s recommendation platform comprises thousands of premium publishers and their premium audiences

    • Optimized for mobile devices

      The expandable format looks great on smartphones and tablets

    • High user acceptance

      Native placement in users’ flow of reading coupled with user-cetric delivery

Use it

    • for product launches and relaunches

    • —for time-limited campaigns

    • ——to create simultaneous branding and performance campaigns

    • —to supplement your cross-media campaigns

    • —as a user-friendly alternative to pre-roll ads

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Contact us

plista for Advertisers
Phone: +44 (0) 207 158 5926

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