Content analysis and A/B testing in real time for high-traffic websites.
News websites with high traffic have unique requirements: Constantly-changing content and a large stream of visitors make traffic optimization and performance monitoring challenging. plista offers the ideal solution with Linkpulse. Take a closer look at some of the numerous features offered by Linkpulse:
Article Scores: Quality Instead of Clicks
Clicks alone say little about the performance of editorial content. Create your own article score by adjusting the sliders for different metrics and see the result in a live widget. Whether your focus is on page views, ad impressions, click ratio or page scroll, you determine which KPIs are considered and how heavily they should be weighted. And, of course, you can have as many different article score widgets as you want.
Referrer Targets: Keep Your Traffic Targets in View
In order to optimize your traffic, you need a strategy. Linkpulse helps you keep your goal in sight. To take advantage of this option, simply specify your target values, such as referrers from social media. The target widget tracks the development of the targeted values and shows you in real time whether users are sharing your content, clicking through, etc.
Inscreen Widgets: See How Your Content Actually Comes Across
It's important to monitor your articles' performance. Inscreen widgets give you an overview of which individual articles are actually reaching readers. With the help of precise statistics, you can continually analyze the performance of articles and the homepage, always with an eye to audience behavior.
A/B Testing: Make the most out of your homepage
With Probatio, the multivariate testing tool included in Linkpulse, you can test countless combinations of images and titles. Linkpulse identifies the combination with the best possible performance and automatically optimizes homepage traffic.