Native advertising promises to defeat the disadvantages of classical online advertising such as banner blindness and to be more effective than display advertising.
To prove the advantages, plista conducted a survey about the advertising effect of plista‘s Native RecommendationAds in collaboration with eye square.
Online In-Context-Testing with live-ad replacement, webcam eye tracking and an interview on the advertising effect could verify that Native RecommendationAds have a positive impact on the perception of ads and brands.
Native RecommendationAds retain the attention of up to 83 % of all users whose field of vision they enter. 43 % of the users reach the involve level and show a deep interest in the ad.
In comparison, the standard display format Medium Rectangle engages less attention from the beginning (58 %). Only one fifth of the users consider the ad in-depth and reach the involve level.
For more information about the effect of Native Advertising, please have a look at our OnePager. The complete study, including a detailed breakdown of the results, can be found in the Presentation.
Please find both below or in our Download Center.
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