Native Content Distribution

Get the most out of your branded content.


The sure way to your target: plista’s Native Content Distribution places your branded content (such as advertorials, blog articles, social media posts, earned media, etc.) between editorial recommendations on thousands of premium websites. This way, you won’t just reach more viewers, but you’ll also get them more engaged – thanks to high-relevance editorial recommendations perfectly immersed into the natural flow of reading.

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    • Success-based pricing on a CPC basis

    • Import and update of content via RSS feed

    • Exact targeting based on over 40 algorithms (behavioral, semantic and geotargeting, etc.)

    • Precise tracking (conversion pixel, hash identifier or external monitoring tools)

    • All-inclusive service incl. ad optimization, campaign management, reportings, etc.

Benefits for your campaign

    • Sustainable branding effect

      Reaching the right users means: higher page view rates, longer visit duration, lower bounce rates

    • High user acceptance

      No disruptions to the natural flow of reading coupled with high relevance: users consciously choose to read your content

    • Alternative to SEM

      Intelligent distribution among relevant users who have already read similar content

    • No set-up costs

      Automated creation of content teaser from target URL or import via RSS feed

    • Premium reach

      plista’s recommendation platform comprises thousands of premium publishers and their audiences

    • High visibility on mobile devices

      Content teaser with outstanding readability between editorial article recommendations

Use it

    • —to sustainably increase brand awareness and loyalty

    • —to address new target groups

    • —to multiply the effect of earned media content

    • —to generate high-quality traffic for owned, earned and paid media

    • to support crisis communication

    • —to increase the reach of advertorials

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Contact us

plista for Advertisers
+31 (0) 20 5757774

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