E-commerce has taken the world by storm. Every year, e-commerce sales are growing in a staggering way, and it is estimated that this year retail e-commerce sales worldwide will exceed the $5 trillion mark (eMarketer). With such rapid growth, it’s no wonder that competition is also increasing at an exponential rate. As a result, merchants who want to be successful must do everything in their power to differentiate themselves from others selling on marketplaces like Amazon or eBay. One of these opportunities is video in e-commerce marketing. In this article, we will cover 5 reasons why you should take …

We’ve reached a point in advertising where the power truly belongs to the online user. With easy access to virtually anything online, consumers have total control to research and compare multiple products and services alike online before reaching a purchase decision. 63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly. Companies and brands no longer win clients over as easily by aggressively pushing ads that evoke “this product is great for you, buy it!” Advertisers now must strategically catch their target group’s attention by mindfully …