Apple. Nike. BMW. McDonald’s. Louis Vuitton. These are all household names that the world recognizes. Consumers know their logo, products and mostly associate a specific feeling with those brands- why? Aside from their outstanding products and innovation, these brands arguably have implemented a strong brand strategy and communication, yielding a loyal following of consumers who have already purchased or aspire to purchase when ready. Why brand awareness matters What is brand awareness? It’s essentially where consumers recognize or are familiar with your brand, whether it be your messaging, product, or logo. Additionally, brand awareness often sparks a feeling of …