E-commerce has taken the world by storm. Every year, e-commerce sales are growing in a staggering way, and it is estimated that this year retail e-commerce sales worldwide will exceed the $5 trillion mark (eMarketer).
With such rapid growth, it’s no wonder that competition is also increasing at an exponential rate. As a result, merchants who want to be successful must do everything in their power to differentiate themselves from others selling on marketplaces like Amazon or eBay.
One of these opportunities is video in e-commerce marketing. In this article, we will cover 5 reasons why you should take full advantage of this opportunity to boost your brand exposure and drive more sales to your online store.
The growth of the video advertising market has been phenomenal over the past five years. Digital video advertising will exceed $90 billion by end of 2022 and based on forecasts the video ad spend will increase to $120 billion by 2024. With that in mind, let’s take a look at how video is growing and what channels are used to display video ads.
Video ad spend grew by 12.5% in the last 12 months, making it the one of the fastest growing form of advertising. In fact, 96% of all consumers who have watched a video ad said that it increased their likelihood to purchase a product or service.
To get started, there are multiple video advertising channels you can choose from. Very popular channels are Facebook, Instagram or Youtube but if you want to get the most out of your marketing strategy you should think beyond these channels: Here at plista, we grow your online visibility by placing your video ads on publisher sites worldwide.
5 reasons why to use video advertising in e-commerce marketing
Are you looking for effective ways to boost your e-commerce business? If so, you’re in the right place! In this blogpost, will go over 5 reasons why to use video in your e-commerce marketing strategy.
1. Attract more visitors to your online store
You are a small business owner or you‘ve just started an e-commerce or dropshipping business? If so, you know that driving users to your website is essential – and more importantly, convert that traffic into sales. It’s not enough to pay for ads on social media — you need to do something different.
That’s where video advertising comes into play. It’s no big secret that video ads are an effective way to drive traffic to your website and increase the time they spend on it. Here’s why:
- Videos make it easier for your audience to digest information about your product or service than an ad with just text and images.
- Video ads are more engaging than text-only ads, so the people watching them are more likely to remember what they saw and visit your site.
- With video ads, you can use different tactics like humour and emotion to appeal to your audience’s needs in a way that might not be possible with text alone.
- Video is a great medium for telling stories because it allows viewers to see how others have used your product or service in their lives, which will hopefully inspire them to do the same!
2. Increase conversions
Many advertisers have found that using video has proved their best strategy in improving conversions on their e-commerce platform. According to Hubspot, video ads receive 20% more clicks than images and once that traffic arrives on a website, users are spending 5 times longer looking at videos than static images. Furthermore, adding videos to landing pages increase conversions by 86%(Eyeview)!
Use video to demonstrate the benefits of your products, such as the NIGHT CABLE product video example below:
Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von YouTube.
Mehr erfahren
3. Increase sales
This is, of course, the obvious one. You’re an e-commerce store owner and you want to increase sales. Video ads are a great way to do that! But how?
The answer is quite simple, video increases sales by increasing the number of viewers and engaging with your viewers. More views mean more consumers are aware of your products, thus leading to more sales. Videos generate more attention than images, text, and other content by adding movement to your advertisement. This leads to more interaction with your consumers, in fact, Consumers are 64% more likely to buy a product after watching a video ad.
Video can also be used in retargeting campaigns to introduce new offerings or increased product volumes. For example, if a customer recently purchased a 1-month supply of your vitamins, you could retarget them with an ad offering a 3-month supply at a discounted rate—thus creating additional revenue and increasing lifetime value.
4. Increase trust in your brand
An amazing way to increase the trust in your brand is by using user-generated video content. Not only does it show how people use your products, but it is also great to reach potential customers and proves that you’re a legitimate business and not a random internet scam.
Here is an excellent examples of an user-generated video:
Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von YouTube.
Mehr erfahren
Add these videos to your homepage and/or product pages, share them on social networks and use the user-generated video content for creating video ads!
5. Connect with your target audience
Tell your brand story with video! Brandstories help you to connect with your target audience on a more personal level. By telling your story in video format, you give consumers a more personal, memorable impression of your brand. With this connection, they’re eafer to find out more about your products or service.
Learning more about your brand is a big part of why people become loyal followers and customers. Videos can showcase your brand identity, positioning, personality, values, culture and purpose in a concise and engaging way. Check out an great example below:
Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von YouTube.
Mehr erfahren
To sum it up
Video is the most engaging form of content on the web. It’s captivating, it’s powerful and it works! It’s no secret that video brings incredible ROI for ecommerce stores large and small. By offering video to your customers, you’re sure to drive up your conversions and sales, and boost your traffic as well. With the ability to convert videos into leads through product, brand or user-generated videos, you’re able to reach new audiences and grow your business.
As with any marketing tactic, regular testing and optimization are key—so keep experimenting with different methods until you find the strategy that works best for your business!
Are you ready to advertise and jump right in without breaking your budget? If you’re looking to grow your e-commerce business, diversify your paid traffic sources and reach an entirely new segment of the internet with plista! You can get started right away in booking your first campaign in only five easy steps on our Self Service advertising platform- give it a try!