Four mistakes you make with video ads that cost you time, money and customers

One of the most underrated developments in digital marketing right now is video advertising. Digital video advertising will exceed $90 billion by end of 2022. Businesses increasingly rely on video ads to build brand awareness and drive traffic. The reason is quite simple. Videos can easily inspire, move, and catch people’s attention. It’s an easier way to show your brand personality and share more information in a short amount of time.  Let’s be honest, Videos are so much more fun than a plain image. But not all video campaigns are created equal. Many businesses make costly mistakes. They run their …
E-commerce has taken the world by storm. Every year, e-commerce sales are growing in a staggering way, and it is estimated that this year retail e-commerce sales worldwide will exceed the $5 trillion mark (eMarketer). With such rapid growth, it’s no wonder that competition is also increasing at an exponential rate. As a result, merchants who want to be successful must do everything in their power to differentiate themselves from others selling on marketplaces like Amazon or eBay. One of these opportunities is video in e-commerce marketing. In this article, we will cover 5 reasons why you should take …
We’ve reached a point in advertising where the power truly belongs to the online user. With easy access to virtually anything online, consumers have total control to research and compare multiple products and services alike online before reaching a purchase decision. 63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly. Companies and brands no longer win clients over as easily by aggressively pushing ads that evoke “this product is great for you, buy it!” Advertisers now must strategically catch their target group’s attention by mindfully …
You want to promote your business, brand, company, or maybe even yourself as a public figure; but where do you start? How can you get your name out there on the web to grow your brand? By now, you’re probably aware of the terms “online marketing” and “online advertising,” but what’s the difference between the two, and how can you increase your online presence to reach your desired audience? In this digitized world and information globally accessible to online users, consumers have the upper hand in their purchasing power. With many products and services easily found in as quick …
The busiest time of the year has arrived. With Christmas, let alone Black Friday weekend just around the corner, this phenomenon has taken over globally. According to JungleScount, out of the world’s 195 countries, an estimated 50-60% “celebrate” Black Friday in some form or another. Even more, Adobe Analytics reported that consumers in the US spent $9 billion on the web during Black Friday in 2020. This went up by 22% year over year, for reference. Nearly the entirety of Q4 has become a time of prime real estate for brands across the globe. Vying for the best ad …
Apple. Nike. BMW. McDonald’s. Louis Vuitton. These are all household names that the world recognizes. Consumers know their logo, products and mostly associate a specific feeling with those brands- why? Aside from their outstanding products and innovation, these brands arguably have implemented a strong brand strategy and communication, yielding a loyal following of consumers who have already purchased or aspire to purchase when ready. Why brand awareness matters What is brand awareness? It’s essentially where consumers recognize or are familiar with your brand, whether it be your messaging, product, or logo. Additionally, brand awareness often sparks a feeling of …

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