Increase in brand awareness by41% *
Image uplift up to114% **
Increase in intention to buy by45% *
*Source: Interrogare case study “Advertising Impact of Native Ad Formats“, 2014. Find out more here: www.plista.com/au/market-survey.
**In the relevant target group of survey respondents over 30 years of age with an interest in cars, campaign measurement.
Unique visitors per day>20.5m *
Average vCTR>25% *
Recommendations per day>47m *
*Source: Internal plista metrics based on total visitors to the AU network.
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