plista offers brands a one-stop-shop for every native format, including IAB native and custom executions within content, powered by Xaxis Turbine audiences.
Native formats include In-Feed, In-Feed Endemic, In-Image, Outstream, and Content Distribution.
plista allows seamless activation and optimization across all native formats. Without plista, clients would need to contract with individual native format specialists, creating fragmented executions and audience strategies.
plista products are designed to be delivered seamlessly across desktop and mobile devices.
plista is fully integrated with Turbine Proprietary Audiences: Turbine provides advanced real-time audience building capabilities, including 1,104 behavioral segments for enhanced planning and optimization
plista campaigns will use both Turbine data and native contextual decisioning based on the content of the page to ensure relevant audiences are reached.
By applying Turbine data to native formats, advertisers can gain a significant edge in delivering engaging native content that better reflects audiences’ interests and intents as compared to using contextual data alone
Best in class native technologies come together under the plista umbrella and are integrated with Xaxis data and technology assets to create an audience targeted, multi-format programmatic native offering.
Scroll To Top