Native Advertising with plista
What is native advertising?
Native advertising is an innovative online marketing tool. Many internet users find conventional online advertising annoying due to the excessive use of intrusive advertisements. Pop-up ads have to be actively clicked away, while advertising banners ruin the uniform design of a website and interrupt reading flow. As a consequence, users no longer discern the actual content of advertising (“banner blindness”) or even perceive brands negatively because of their chosen advertising format. This is where native advertising comes in. Native advertising is a form of online advertising that matches the form and function of the platform upon which it appears. The advertisements are incorporated into the website’s editorial content, ensuring that a user’s experience of the websites in question remains undisturbed and natural (“native”). This greatly increases user acceptance of and willingness to engage with advertising. Native advertising is distinguished by the following features:
What does native advertising with plista mean?
Native advertising with plista has three core characteristics:
Over the years, plista has built up an exclusive inventory of thousands of premium publishers and has established long-term partnerships with leading publishers and advertisers. Advertisements and recommendations for further reading are always adapted to the design of the publisher’s site, merging seamlessly with their environment. That means that users can consume the content undisturbed while also discovering additional articles and products in a relaxed, natural manner.
All plista formats not only put appropriate advertising in the right places, they also reflect the look and feel of the website and its content. They fit in perfectly with users’ reading flow. The decent, streamlined design helps create positive brand perception. Studies have confirmed the advantages of plista’s native advertising over classic banner advertising.
In order to ensure targeted advertising of interested users only and to give them relevant advertising set naturally within a website’s editorial content, plista has developed its own, unique data-driven targeting technology. This delivers highly relevant content and product suggestions that ensure the highest possible level of user involvement. Detailed information on the plista algorithms and their functions can be accessed under “plista technology.”
Which format is the right one?
In its Direct Booking area, plista has three different ready-prepared native ad formats. These are all very effective and can be used according to the target information provided:
How can I develop my own native advertising?
Whether your focus is on performance, content or brand marketing – with plista’s Direct Booking tool, you can create your own advertising campaign in just a few easy steps.
Create your account
Choose one of our native formats
Create your campaign by uploading image, text or video
Define your individual target group
Set your budget
Achieve your advertising goal
Get in touch with us
Want to learn more about plista and what we do? We would be happy to answer any questions you may have.