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Cookies

Cookies used for the plista Services

The following chart provides information about our cookies used for rendering Services, which are set in the browsers of Site users, all of which are “persistent” cookies (meaning they are stored until they expire or are deleted/removed by a user):

plista Targeting Cookie (“Pookie”)

Functionality:

With this cookie, we assign the user a random identifier (cookie ID) and collect User Information based on the user’s web browsing behavior and activities, which is used in the performance of our Services, and in particular Interest-Based Advertising activities.

Retention Period:

1 year

plista Opt-Out Cookie (“Ploptout”)

Functionality:

This cookie informs us that a visitor to a plista Site used the opt-out function in order to no longer receive Interest-Based Advertising from plista.

Retention Period:

30 years

plista Retargeting Cookie (“rt11”)

Functionality:

This cookie records the IDs of the user’s retargeting campaigns communicated to us by our partners / service providers.

Retention Period:

60 days

plista User Matching Cookie (“um”)

Functionality:

This cookie lists the third party IDs of the user communicated to us by our demand side platform (“DSP”) partners / service providers.

Retention Period:

30 days

plista Article Impressions Cookie (“arv”)ction

Functionality:

This cookie informs us of the articles previously visited by the user and helps us to optimize article recommendations.

Retention Period:

3 days

plista Recommendation Clicks Cookie (“rec”)

Functionality:

This cookie informs us of the recommendations the user has previously clicked on and helps us to optimize ad recommendations.

Retention Period:

3 days

plista Recommendation Impressions Cookie (“red”)

Functionality:

This cookie informs us of the recommendations previously displayed to the user.

Retention Period:

3 days

plista Frequency Capping Cookie (“frc”)ction

Functionality:

This cookie helps us to ensure that only a limited number of ad impressions is shown to the user in a given timeframe.

Retention Period:

3 days

plista Impression Rotation Cookie (“imp”)

Functionality:

This cookie helps us to ensure that the user is shown the broadest possible variety of ads and article recommendations.

Retention Period:

3 days

plista Click Rotation Cookie (“cls”)

Functionality:

This cookie helps us to ensure that the user is no longer shown advertisements he has already clicked.

Retention Period:

3 days

Linkpulse Cookie (“_lp4_u“)

Functionality:

This cookie of our service provider, Linkpulse, allows us to collect aggregate information about how many individual visitors access the sites on which plista provides Services and how they use them. For Linkpulse´s privacy policy, please visit

Retention Period:

1 year

Cookies used for the plista web sites

The following chart provides information on the cookies used on the plista web sites:

plista Session Cookie (“PHPSESSID“)

Functionality:

This session cookie allows the browser of a visitor to the plista web sites to be recognized as an active visitor and the navigation on the plista web sites is always assigned to this browser, so that the visitor does not have to start anew at every step.

Retention Period:

Automatic deletion when closing the browser

plista Opt-Out Cookie (“Ploptout”)

Functionality:

This cookie informs us that a visitor to the plista web sites used the opt-out function in order to no longer receive Interest-Based Advertising from plista.

Retention Period:

30 years

plista Cookie-Info Cookie (“cookie_notice-accepted”)

Functionality:

This cookie informs us that a visitor to the plista web sites has been shown the information on the use of cookies by plista (so-called cookie banner) and that the visitor has subsequently clicked on the “ok” button.

Retention Period:

2 months

plista Planet Cookies (“user-email”, “user-token_pl” und “user_token_pl”)

Functionality:

These session cookies are only set in browsers of users of the plista web site planet.plista.com and make its use more comfortable for these users by storing the respective login data.

Retention Period:

Automatic deletion when closing the browser

Google Cookies (i. e. “_ga”, “_gat UA”, “__utma”, “__utmz“)

Functionality:

These cookies from our service provider, Google, allow us to use Google Analytics and Google Tag Manager to collect information about how our visitors use the plista web sites. The information generated by the cookies about your use of the plista web sites is usually transmitted to a Google server in the USA and stored there. As “IP anonymization” is activated for the plista web sites, your IP address will be truncated by Google within EU or EEA Member States, and only in exceptional cases will the full IP address be transmitted to a Google server in the US and be truncated there. According to Google’s terms, the IP address transmitted by your browser in the context of Google Analytics will not be merged with other data of Google. You can prevent transmission of the data generated by the cookies and relating to your usage of the plista web sites (incl. your IP address) to Google as well as the processing of these data by Google by downloading and installing the browser plug-in available at the following link:

For information on the data use and retention practices of Google and its affiliates and subsidiaries, please see Google’s privacy policy currently located at

Retention Period:

10 minutes (_gat und _gat UTA) , Up to 3 years (_ga)

Linkpulse Cookie (“_lp4_u“)

Functionality:

This cookie of our service provider, Linkpulse, allows us to collect aggregate information about how many individual visitors access the plista web sites and how they use them. For Linkpulse´s privacy policy, please visit:

Retention Period:

1 year

Stripe Cookies (i. e. “__stripe_mid“ und “__stripe_sid“)

Functionality:

These session cookies of our service provider, Stripe, are only set if a user of the plista web site planet.plista.com choses Stripe as a payment service provider. For Stripe´s privacy policy, please visit:

Retention Period:

Automatic deletion when closing the browser

Vimeo Cookies (i. e. “player”, “vuid”, “_utmt_player“)

Functionality:

These cookies from our service provider Vimeo are necessary to provide visitors of our website with additional functions, including video. For Vimeo privacy policy, please visit:

Retention Period:

From automatic deletion when closing the browser up to 2 years