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Privacy Policy


plista GmbH, Torstrasse 33-35, D-10119 Berlin (Tel: +49 30 4737537-0; Fax: +49 30 484984411; Email: (“plista” or “we”) may process and use personal data in connection with the use of the corporate websites and services of plista in accordance with the following privacy policy.

The purpose of this privacy policy is to provide clear notice about the information we may collect in connection with our services (“Services”), including activities we undertake across web sites and applications, and on our corporate web site (“Site”)

plista takes user privacy seriously and pursues principles of transparency, control and security. plista has implemented appropriate technical and organizational measures that are designed to ensure that the data protection provisions in this privacy policy are respected. Occasionally, plista may amend this privacy policy as permitted by law. Such amendments may result from the development and improvement of our corporate sites, the implementation of new technologies and services or other changes to our business.

For information on how we use data and cookies on the Site, please see Section A. below.

For information on how we use data and cookies as part of our Services to deliver digital advertising services for our clients, please see Section B. below. Except as expressly stated otherwise, the use of information by our affiliates, our clients and our service providers is not covered by this Privacy Policy.


A. The plista Site

1. Use of the Site
Personal data is information about personal or factual circumstances of an identified or identifiable individual, that is, all information by which you can be identified. Certain features of our Site may require you to submit personal data. For example, we may collect personal data when you request and use personalized offers on our Site, such as our newsletter, which requires provision of an email address during registration. If you registered for our newsletter, we transmit your data that is necessary for the sending of the newsletter to the service provider that sends the newsletter for us. If you provide consent, personal data that you transmit to plista will only be collected, processed and used, as far as necessary for the conclusion, design or amendment of contracts with us about the use of our Services, and to allow you to use our Site, and to the extent that statutory disclosure requirements exist or if otherwise permitted by data protection law. Moreover, our Site server collects certain data which is automatically transmitted by your browser. Such data includes the name of your internet service provider and IP address, the address of the website from which you visit our Site, the different pages of the Site visited by you, as well as the date and duration of your visit on the Site. In principle, this information is not linked to other information that will allow an identification of you as an individual. Exceptions exist only to the extent necessary for the use of plista’s Services or in the case of statutory disclosure requirements.

2. Cookies 
plista uses cookies on its Site. Cookies help us to maintain certain functionality of the Site, to improve the Site, and to customize and make the Site more attractive. For information on the plista Service cookie, please see Section B. 1. below. Cookies are small text files that we store on your computer when you visit our Site. Information on the retention rate of the individual cookies can be found below. The cookies listed below do not store personal data. If you do not want cookies to be stored on your computer, you may be able to set your browser preferences so that no cookies will be accepted. However, please note that the functionality of our Site may be limited in this case. You may also be able to set your browser preferences so that your browser explicitly asks for your permission before saving a cookie. For instance, the browser preferences for Mozilla Firefox can be found under Extras -> Options -> Privacy -> Chronic and for Google Chrome under Options -> Privacy -> Content Preferences. Please consult your browser provider for more information on this functionality. When visiting the Site the following cookies will be placed:

Session Cookies (PHPSESSID):
– Functionality: These two cookies allow for your browser to be recognized as an active visitor on to the Site so that, for example, navigation on the Site is associated with your browser and you do not have to start all over again each time you visit the Site. Retention time: Cookie is being deleted upon closing the browser. Opt- Out (Ploptout): Functionality: This cookie is only placed if you use the opt-out function described here It allows for you to not receive any further interest-based advertising from us.

– Retention time: max. 30 years

Google (_ga, _gat UA- 52945115-2, _gat_UA-29574191-9, _dc_gtm_UA-29574191-1, __utma, __utmz):
– Functionality: These cookies enable us with the help of Google Analytics and Google Tag Manager to collect information on your use of the Site. Details on how Google Analytics operates can be found in Section A. 3. below.
– Retention time: 10 minutes (_gat und _gat UTA) up to 2 years (_ga)

Linkpulse (_lp4_u):
– Functionality: Login-Cookie for the Linkpulse technology. Details on how Linkpulse operates can be found on
– Retention time: 1 year

Vimeo (player, vuid, _utma, _umtb; _utmc; _utmz; _utmt_player):
– Functionality: These cookies are third party cookies, which are set by a third party, “Vimeo,” to provide further Site functionality, including video. Details on Vimeo’s cookie policy can be found on
– Retention time: from automatic deletion upon closing of the browser up to two years.

3. Google Analytics
Our Site uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics also uses cookies. The information generated by the cookie about your use of our Site are usually transmitted to a Google server in the USA and stored there. As “IP anonymization” is activated for our Site, your IP address will be truncated by Google within Member States of the European Union or within Member States of the Agreement on the European Economic Area, and only in exceptional cases will the full IP address be transmitted to a Google server in the US and be truncated there. Google will use this information on our behalf to analyze your use of the Site, to compile reports on website activity and to provide services to us related to the use of the internet or the Site.
According to Google’s terms, the IP address transmitted by your browser in the context of Google Analytics will not be merged with other data of Google. You can reject the use of cookies by selecting the appropriate settings on your browser software; however, please note that you may not be able to use to all functionalities of the Site to its full extent in this case. You can also prevent transmission of the data generated by the cookie and relating to your usage of the Site (incl. your IP address) to Google as well as the processing of these data by Google by downloading and installing the browser plug-in available at the following link: or by clicking at the following link: Opt-Out for Google Analytics . For information on the data use and retention practices of Google and its affiliates and subsidiaries, please see Google’s Privacy Policy currently located at 

4. Disclosure of Personal Data to Third Parties
As a matter of principle, we do not share your personal data with others unless permitted by law. We will ask you for your express consent prior to any disclosure of your personal data to any cooperation or advertising partner, if such consent is required by law.
In addition, in certain cases, legal requirements and in particular the obligation to protect the legitimate interests of responsible data controllers may require us to disclose your personal data to third parties, inter alia in the event of a suspicion of a crime or abuse of the Site. In this case we may be obliged to disclose your personal data to law enforcement bodies and/or competent courts.

5. Your Additional Rights
You have the right to receive free information about your personal data stored by plista, and to correct, block or delete this data, if necessary, in accordance with applicable law. In this case, please contact us at the contact details given above.
You also have the right to withdraw your given consent regarding use of your personal data in connection with our newsletter. You may withdraw by canceling your subscription at any time.

B. plista Services 

1. plista Technology on Websites within the plista-Network
plista Services provide customized recommendations of content and ads to visitors of websites within the plista-network. In doing so, plista compares the interests of visitors of the websites to other users and recommends content based on interests of similar users. Therefore, it is necessary that we can (a) analyze interests and (b) differentiate between individual website visitors. If you visit a website that has implemented plista products, plista will place a cookie with a retention time of one year that includes a randomly assigned identifier. Thereafter, the cookie will be used to collect information about how our services are accessed or used, including category of content on the site, type of technology/widget, language of the content, browser, operating system, device type and whether you click on or interact with an advertisement or other content (collectively, “Usage Information”). Usage Information does not include names, mailing addresses, phone numbers, email addresses or similar personal data. We may collect your IP address for delivery of advertising and fraud detection, but any such IP addresses are processed and hashed for storage.

As a matter of principle, recommendations do not use personal data. In order to be able to deliver recommendations to website users that fit their interests, we compile the relevant Usage Information into a profile that is associated with a randomly assigned identifier and analyze it. We may also use data provided by our affiliates and third parties to supplement such profiles and assist with recommendations. For example, our affiliate Xaxis, Inc. operates and maintains a proprietary data management platform that plista may utilize to help deliver Services.

You may opt out of customized recommendations via the plista Service on the browser you are using. For instructions and additional information, please visit our opt-out page — — or

We are a member of the European Interactive Digital Advertising Alliance (EDAA) and, in connection with our membership, adhere to the IAB Europe EU Framework for Online Behavioral Advertising in those markets where that self-regulatory framework applies. For information about interest-based advertising and the choices available to you, and to opt out of third-party interest-based advertisements from us and other participating EDAA member companies via cookies, please click here.

2. Using plista-Services as a Website Operator or Advertiser
In order to grant you access to our Site and in order to be able to use our Services as a website operator or an advertiser, we may request information about your company and its representatives. If and insofar as personal data are transferred to plista in this context, plista observes the principle of purpose limitation in accordance with applicable data protection law.
We may request personal data for billing and advertising purposes and to implement your monthly online advertising campaign or to market one or more websites. This data will only be collected if you have explicitly agreed, contributed and were sufficiently informed.

3. Disclosure to Third Parties
We may disclose the information we collect about recipients of Services, and information derived from it, to our affiliates, clients and service providers. As we do not collect users’ names, mailing addresses, phone numbers, email addresses or similar personal data through our Services, we do not disclose any such information to third parties. However, if you decide to provide personal data via one of our clients’ advertisements or sites, then that information will be received by that client and will be subject to that client’s privacy policy.
In addition, in certain cases, legal requirements and in particular the obligation to protect the legitimate interests of responsible data controllers may require us to disclose data collected through the Services to third parties, inter alia in the event of a suspicion of a crime or abuse. In this case we may be obliged to disclose such data to law enforcement bodies and/or competent courts.