Press Releases 2017
Richard Hutton to become new Vice President Platforms & Engineering at plista
Former nugg.ad CTO Hutton to head Platforms & Engineering department, effective immediately
Berlin, October 9, 2017 – Richard Hutton becomes Vice President Platforms & Engineering at plista, effective immediately. In this role, he will be in charge of the Platforms & Engineering department and will report directly to Global Managing Director Michel Gagnon. His many years of experience in programmatic advertising will help advance plista’s progress in this area. A particular focus of his work will be the roll-out of plista’s proprietary real-time recommendation technology on further international markets.
From 2007 to 2015, Hutton was CTO of nugg.ad, a Zalando Media Solutions GmbH company and is renowned in the industry for uniting technological expertise with leadership skills. Hutton studied Business & IT at Southampton University, and his previous roles include Real Time Systems Designer at Texas Instruments and Application Developer at Vodafone.
“Richard has produced impressive results in terms of implementing highly scalable web technology and data-intensive systems. He has a broad range of expertise, from software architecture to business issues through to visionary ideas and their implementation. As a result, he has a particular talent for establishing engineering teams and making them successful,” says Gagnon, Global Managing Director at plista.
“plista offers highly interesting, state-of-the-art technology for ad recommendation and, thanks to its recently integrated SSP, is at the cutting edge of the market. The company’s development is inspiring, and I look forward to being a part of it in future,” says Hutton.
plista is Süddeutsche Zeitung's exclusive partner for native recommendation ads
Reading recommendations increase the amount of time users spend on a site, optimizing page impressions
Berlin, September 28, 2017 – plista will be Süddeutsche Zeitung’s exclusive partner for recommendation formats across its desktop and mobile content for two years. The cooperation covers the Accelerated Mobile Page (AMP), which provides highspeed content for mobile traffic as well as the Süddeutsche Zeitung’s native app. Native recommendation ads with further reading recommendations and native advertising will be implemented, which will increase the time that the user spends on the page as well as increase page impressions, thereby maximizing advertising revenue for publishers. The reading recommendations will be based on the determined user’s interests. plista and Süddeutsche Zeitung have been working together since 2011.
“Süddeutsche Zeitung has been one of the most innovative publishers for many years and has secured a strong market position,” says Stefan Klimek, Global Vice President Finance, HR & Commercial at plista. “Süddeutsche Zeitung was really an early adopter when we first integrated native formats back in 2011. The consolidation of our cooperation demonstrates that we found the right path early on.”
plista launches SSP integration: in future, publishers will be able to programmatically maximize revenue worldwide using their own look and feel website CD
+ Server-side header bidding solution at dmexco 2017 + Programmatic management of recommendation, outstream and in-feed ads + Brand safety via similar key function and keyword blacklisting
Berlin, 13/09/2017 – In the future, publishers and media companies will be able to operate advertising automatically via their own CD without having to develop their own technology in order to do so. In cooperation with AppNexus and Criteo, Plista is taking a server-side header bidding solution live at dmexco 2017 and launching programmatic SSP integration.
These services enable publishers to optimize their revenue, as header bidding allows bids to be processed quicker and in a more user-friendly manner. Until now, publishers frequently used a variety of tags to identify the most suitable ads for each user. Inquiries from various providers had to be processed via the user's browser, which increased loading times and decreased the quality of the user experience. The complexity of this process, and therefore the processing time required for it, increased exponentially when more than one ad needed to be loaded per page. “Plista’s SSP integration reduces all inquiries to a single one, which can then be processed in milliseconds via multiplexing technology. The user only receives the successful bid, which accelerates processes for the consumer as much as possible,” says Michael Gagnon, Global Managing Director at Plista.
Recommendation, outstream and in-feed ads
The solution developed by Plista is designed particularly for native formats such as recommendation, outstream and in-feed ads, and is guided by IAB standards. The advertising formats provided can therefore be adapted to fit the look and feel of each individual publisher. Exclusive bid agreements are executed via a partner, AppNexus. “Many publishers are still in the test phase when it comes to identifying the most meaningful way to monetize their digital content. The mobile channel presents a particular challenge, as screens are small and users don’t want to be dragged away from the content that they’re consuming during their smartphone ‘me time’. Advertising therefore needs to be non-invasive and seamlessly integrated into the publisher's branding. Plista’s SSP integration offers precisely this function, meaning that it represents a decisive step towards a programmatic native company,” says Gagnon.
Extras: similar key function and keyword blacklisting
Plista’s services don't just enable publishers to improve the user experience; they also minimize ongoing expenses, as there is no longer any need for various tags to be regularly updated. The similar key and keyword blacklisting functions are particularly relevant for publishers. Similar key prevents a single ad being shown twice at the same time, or ads from a particular group, e.g. competitors, being shown at the same time. Keyword blacklisting ensures publisher brand safety, as specific words in ads and/or specific advertisers can be excluded.
plista and Jivox Partner to Launch an AI Powered Native Dynamic Creative Solution in North America
NEW YORK and SAN MATEO, Calif. (August 10, 2017) – plista, Xaxis’ data-driven native advertising platform, and Jivox, the personalized digital marketing technology leader, today announced they are enabling-real time creative optimization in programmatic native advertising. Their partnership combines the power of plista's access to audience data with Jivox’s IQ platform, giving marketers the insights and the technology to deliver highly relevant native ads. According to eMarketer, native digital display ad spending is expected to grow 36% in the U.S. this year, driven by the need for “more engaging, less intrusive ads.”
plista’s and Jivox’s new omni-channel native dynamic creative optimization (DCO) solution, consistent with the newly released IAB Dynamic Ad Standard, takes native advertising a step further by leveraging a multitude of data signals – from product preferences and demographics to contextual triggers, such as time of day, day of the week and weather conditions – to create an ad customized for the website the consumer is viewing and the device he or she is using in real time.
“Every marketer today is challenged to engage their audiences in ways that are welcomed. One thing no marketer can afford is delivering messages consumers see as irrelevant. plista’s native formats, as powered by Jivox, allow creatives to identify and meaningfully engage audiences in real time. With our programmatic technology, we enable brands to deliver ads that are relevant, consistent and seamless across channels, formats and devices,” said Elizabeth Harrington, Head of plista North America at Xaxis.
“plista’s robust data sets and Jivox’s AI-driven personalization technology ensure brands can create relevant ad variations that fit across all digital platforms,” said Diaz Nesamoney, Chairman and CEO at Jivox. “This is setting a standard for the industry and offers all marketers a starting point to serve precise, relevant creative executions to the right person at the right time—all within a premium native context.”
Offered exclusively through plista North America, in-house designers and developers work with advertisers to create high-touch digital creative executions that mix technology, art and motion and draw users into the brand conversation.
plista names Michel Gagnon Global Managing Director
Berlin, 27. June 2017 – plista, a leading platform for data-driven native advertising, has promoted Michel Gagnon to the role of Global Managing Director. Effective immediately, he will be responsible for continuing to drive global growth for the company. Previously, he served as plista’s Director International Business Development.
“Since starting as Director International Business Development in July 2016, Michel’s achievements have been extremely impressive. Under his strategic leadership, plista accelerated its growth in key markets, notably, Australia, China, Russia, and North America, playing a crucial role in the company’s increased turnover. Michel significantly helped scale our international operations to 21 markets. He has also led the successful integration and international rollout of Linkpulse, a Norwegian real-time analytics company acquired by plista in August 2016”, states Jana Kusick, current Global Managing Director at plista.
“Michel has been a rising star at plista and brings with him a wealth of expertise when it comes to leading strategic changes, optimizing operations, and accelerating international revenue. His recognized experience and excellent reputation within the company made him the natural successor to Jana Kusick, who unfortunately has decided to step down for personal reasons. I am very happy to have him as plista’s new Global Managing Director and look forward to working with him,” says Nicolas Bidon, Global President of Xaxis.
Jana Kusick will step down from her position as Global Managing Director at the end of June and will act as strategic advisor to the company until the end of the year. Stefan Klimek will remain in his role as Global VP Finance and second Managing Director HR & Commercial.
Before joining plista, Gagnon worked for PwC both in Canada and Germany. In his last role he served as Manager Strategy Consulting in Berlin advising tech companies on their international expansion. He also acted as a Member of the Executive Committee of the Canada China Business Council and brings many years of experience in various strategy and international business development roles at Bombardier Inc.