Berlin, 13/09/2017 – In the future, publishers and media companies will be able to operate advertising automatically via their own CD without having to develop their own technology in order to do so. In cooperation with AppNexus and Criteo, plista is taking a server-side header bidding solution live at dmexco 2017 and launching programmatic SSP integration.
New York and San Mateo, Calif., 10/08/2017 –plista, Xaxis’ data-driven native advertising platform, and Jivox, the personalized digital marketing technology leader, today announced they are enabling-real time creative optimization in programmatic native advertising. Their partnership combines the power of plista's access to audience data with Jivox’s IQ platform, giving marketers the insights and the technology to deliver highly relevant native ads. According to eMarketer, native digital display ad spending is expected to grow 36% in the U.S. this year, driven by the need for “more engaging, less intrusive ads.”
Berlin, 27/06/2017 – plista, a leading platform for data-driven native advertising, has promoted Michel Gagnon to the role of Global Managing Director. Effective immediately, he will be responsible for continuing to drive global growth for the company. Previously, he served as plista’s Director International Business Development.
Berlin, September 28, 2017 – plista will be Süddeutsche Zeitung’s exclusive partner for recommendation formats across its desktop and mobile content for two years. The cooperation covers the Accelerated Mobile Page (AMP), which provides highspeed content for mobile traffic as well as the Süddeutsche Zeitung’s native app. Native recommendation ads with further reading recommendations and native advertising will be implemented, which will increase the time that the user spends on the page as well as increase page impressions, thereby maximizing advertising revenue for publishers. The reading recommendations will be based on the determined user’s interests. plista and Süddeutsche Zeitung have been working together since 2011.
Berlin, October 9, 2017 – Richard Hutton becomes Vice President Platforms & Engineering at plista, effective immediately. In this role, he will be in charge of the Platforms & Engineering department and will report directly to Global Managing Director Michel Gagnon. His many years of experience in programmatic advertising will help advance plista’s progress in this area. A particular focus of his work will be the roll-out of plista’s proprietary real-time recommendation technology on further international markets.