Berlin, 13/09/2017 – In the future, publishers and media companies will be able to operate advertising automatically via their own CD without having to develop their own technology in order to do so. In cooperation with AppNexus and Criteo, plista is taking a server-side header bidding solution live at dmexco 2017 and launching programmatic SSP integration.
New York and San Mateo, Calif., 10/08/2017 –plista, Xaxis’ data-driven native advertising platform, and Jivox, the personalized digital marketing technology leader, today announced they are enabling-real time creative optimization in programmatic native advertising. Their partnership combines the power of plista's access to audience data with Jivox’s IQ platform, giving marketers the insights and the technology to deliver highly relevant native ads. According to eMarketer, native digital display ad spending is expected to grow 36% in the U.S. this year, driven by the need for “more engaging, less intrusive ads.”
Berlin, 27/06/2017 – plista, a leading platform for data-driven native advertising, has promoted Michel Gagnon to the role of Global Managing Director. Effective immediately, he will be responsible for continuing to drive global growth for the company. Previously, he served as plista’s Director International Business Development.
Berlin, September 28, 2017 – plista will be Süddeutsche Zeitung’s exclusive partner for recommendation formats across its desktop and mobile content for two years. The cooperation covers the Accelerated Mobile Page (AMP), which provides highspeed content for mobile traffic as well as the Süddeutsche Zeitung’s native app. Native recommendation ads with further reading recommendations and native advertising will be implemented, which will increase the time that the user spends on the page as well as increase page impressions, thereby maximizing advertising revenue for publishers. The reading recommendations will be based on the determined user’s interests. plista and Süddeutsche Zeitung have been working together since 2011.
Berlin, October 9, 2017 – Richard Hutton becomes Vice President Platforms & Engineering at plista, effective immediately. In this role, he will be in charge of the Platforms & Engineering department and will report directly to Global Managing Director Michel Gagnon. His many years of experience in programmatic advertising will help advance plista’s progress in this area. A particular focus of his work will be the roll-out of plista’s proprietary real-time recommendation technology on further international markets.
TAIWAN & SINGAPORE (October 19, 2016) – Xaxis, the world’s largest programmatic audience company, announced today the launch of native ad specialist plista in Singapore and Taiwan. Part of the Xaxis portfolio, plista is the industry’s most comprehensive programmatic platform for native ads and the first to provide a single source solution for buying in-feed, outstream video, recommendation widgets and in-ad formats across both desktop and mobile inventory.
Berlin, September 6, 2016 – plista, a one-stop provider of data-driven native advertising, is acquiring Linkpulse, one of the leaders in real-time content analytics. By doing so, plista will be able to provide its publisher partners with state of the art technology to understand how to maximize on-site traffic and engagement with their content. Linkpulse’s technology will also be incorporated into plista’s core platform to power new native advertising solutions and increase publishers’ revenue.
NEW YORK (August 10, 2016) – plista, a one-stop solution for data-driven native advertising, announced today it has named digital media executive Elizabeth Harrington as head of North America. Harrington will be responsible for driving plista growth in the U.S. and Canada following the company’s North America debut this May. Part of Xaxis, plista is the industry’s most comprehensive programmatic platform for native ads and the first to provide a single source solution for buying in-feed, outstream video, recommendation widgets and in-ad formats across both desktop and mobile inventory.
LONDON (July 27, 2016) – Xaxis, the programmatic audience company, announced today it has named Nicolas Bidon as CEO, EMEA (Europe, the Middle East and Africa). Bidon joins from Xaxis’ native specialist company plista where he served as global CEO. At plista, Bidon led the company’s integration into the Xaxis programmatic platform, relaunching it as the industry’s most comprehensive offering for programmatic native advertising and establishing new markets in the U.S., Russia, China and Norway. Jana Kusick will take over leadership of plista as global managing director, a promotion from her current role as managing director for Germany, Switzerland and Austria.
NEW YORK (May 20, 2016) – Xaxis, the world’s largest programmatic media and audience platform, announced today the launch of native ad specialist plista in the U.S. and Canada markets. plista, which is part of the Xaxis portfolio, is the industry’s most comprehensive programmatic platform for native ads and the first to provide a single source solution for buying in-feed, outstream video, recommendation widgets and in-ad formats across both desktop and mobile inventory. With the U.S. and Canada debut, plista increases its global presence to 13 markets including existing operations in the UK, Germany, China, Australia and the Netherlands.