plista is one of the leading content and advertising platforms for online and mobile formats. Its distinguishing feature is that, through your reading and purchasing behavior, you as a user determine what advertisements and recommendations you receive. You can find more information in our FAQ.
Based on your personal surfing behavior, plista provides you with personalized recommendations for editorial content and advertisements on thousands of websites in its partner network. To do this, plista compares the reading behavior (including clicks and visits) of various users with each other, in order to find similarities and matching interests among them. This means you are only shown content that you are actually interested in.
What data is collected by plista using the recommendation technology?
Personal data… …are all particulars on personal or material circumstances that relate to an identified or identifiable person (also personal data). This includes data like “name, address, telephone number, date of birth, genetic or biometric data as well as income, value judgements and information on your housing conditions”. This information is used to recognize and locate the reader based on this personal data. Not collected by plista!
Anonymous usage data… …is anonymous information about website page impressions and clicks by a reader without any personal references. This data is used by plista for the optimal delivery of content recommendations and advertisements based on the interests of the reader. We may collect information such as your browser type (e.g., Firefox or Internet Explorer), operating system (e.g., Macintosh or Windows), Internet provider (e.g., Telekom or 1&1), and whether you respond to an ad. To provide relevant advertising for mobile users, we may also collect device type, make and model, operating system, carrier user ID, and information limited to the browser or application you are currently using. Collected by plista!
The anonymous data saved by plista ensures that, as a user of websites in the plista network, you get relevant advertising that matches your interests. Have you ever been pleased to find the right advertising at the right time? plista would like to offer you this “exactly what I was looking for” effect. In this way, you gain access to high-quality services, exciting content and varied applications and products.
No problem. Simply use our opt-out button. This enables you to delete the plista identification cookie at any time with just a click. This means you can no longer be identified by plista. Opting out does not prevent advertisements and pop-ups on your computer, but instead only the provision of adaptive advertisements by plista. So, plista widgets, recommendations and ads will still be displayed on the Internet. Only the targeting on which user-individual recommendations and ads are based will be omitted, if you deactivate your cookie via opt-out. However, please note: in order for plista to identify you as a user who has opted out, you must allow cookies in your browser. If you have not explicitly deactivated it, this is generally already selected in. The creation of an opt-out cookie is required to prevent plista from creating its identification cookie again the next time a partner is accessed. If you delete the cookies in your browser, you must also repeat the opt-out procedure. If you use several computers or web browsers, you need to carry out the opt-out procedure using each one individually.
Would you like to reset your opt out and restore the personalization of your recommendations and advertisements at a later time?
No problem. If you decide at a later time that you wish to benefit from relevant, preference-based advertising in the plista network (again), you can cancel your decision to opt-out at any time on this page.
plista takes protecting your personal data very seriously and places great importance on transparency. We have therefore implemented all necessary technical and organizational measures to ensure that the valid German data protection regulations are observed. We retain the information collected via our technology for only as long as the relevant regulations require us to. After that time, we may aggregate the data and retain it for analytical purposes only. You can find additional detailed information in our data protection statement!
The opt-out button only influences the recommendations and advertising from plista. plista works with cookies so that its users benefit from customized advertising and recommendations. This has no influence over other providers, programs or advertising formats. The opt-out button therefore does not protect you against spam, junk mail, pop-ups or other unwanted advertising formats.
… whether we should take into account your preferences and interests in order to enable you to continuously experience more pleasant Internet use tailored to you.
plista has made a voluntary commitment to the principles of the EDAA OBA Framework. For further information, please visit www.edaa.eu.
Our company has volunteered to self-regulate according to the guidelines of the German Data Protection Council for Online Advertising (DDOW). You will find the self-regulation code which we comply with at the following link: www.ddow.de/selfregulation
For further information please visit www.ddow.de In addition to our opt-out button below, you can also use the ‘preference manager’ offered at the following web page. With the help of this ‘preference manager’ you are able to deactivate online behavioural advertising originating from the listed companies.