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plista is a global platform for data-driven native advertising.

plista is a global platform for data-driven native advertising in premium editorial environments. As one of the pioneers in our field, our Berlin-based company has successfully brought advertisers and publishers together since 2008. We're offering direct, single-source access to a broad portfolio of native solutions. With plista's proprietary real-time Recommendation Technology, we are able to deliver both content and advertising that matches users' individual interests – across all channels and devices.

Thousands of advertisers and publishers worldwide trust our unique tech know-how. Our compelling native ad formats enable brands to efficiently target audiences along the entire sales funnel. This way, advertisers can easily pursue both branding and performance marketing goals. At the same time, we empower publishers to reach out to their visitors with customized recommendations. This helps publishers get the most out of their website or app and benefit from outstanding content monetization, increased website stickiness and sustainable traffic growth.

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Corporate Value

Passionate about technology and media, driven by inquisitiveness and focused on commitment and mindfulness, plista provides an open, friendly and goal-oriented environment in which to grow its clients' businesses



plista is founded by Dr. Dominik Matyka, Christian Laase and Andreas Richter


plista becomes part of the WPP Group, currently the world's largest advertising holding company


plista joins the Xaxis family, the world's largest programmatic media & technology platform


plista launches market entry in China, Malaysia, Thailand, USA, Canada, Russia, Denmark, Norway, Sweden, Turkey, Taiwan and Singapore.

Corporate Values

Passionate about technology and media, driven by inquisitiveness and focused on commitment and mindfulness, plista provides an open, friendly and goal-oriented environment in which to grow its clients' businesses.


Insatiable curiosity and a zeal for technology and media are the driving forces behind the development of our high-quality products. We strive to provide our clients with the best tools for the advancement of their businesses. From an economic perspective, our sustainable approach is reflected in the durability of our products and relationships with our business partners, customers and employees. We achieve this through personal contacts, trust and partnership. We develop efficient solutions that have sustainable impacts, and we continually invest in research and development. We also offer our employees specific training opportunities to develop their skills. This contributes to our stable market position, allows us to continually create new jobs and illustrates our commitment to Berlin's economy, as well as to our international markets.


plista focuses on people. Our work environment is characterized by fairness, integrity and openness. We help our employees achieve an ideal work-life balance by providing a friendly working environment, hosting regular events and team trips, providing office-based sports classes, offering various training opportunities and much more. Our commitment also goes beyond plista: We support several charities that promote human rights, integration and education. Any actions related to our sustainability strategy are devoted to the maxims of mindfulness and commitment.


Being environmentally friendly does not require grand gestures. We encourage the recycling of paper and the use green energy, organic or local food in the office kitchen, vegetarian food at our weekly team lunch and the economical, conscious use of energy. By adopting precise and tangible measures, we strive to make our everyday life more environmentally friendly. We regularly donate the proceeds from our weekly plista lunch to environmentally-oriented foundations and associations.

plista Management

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Michel Gagnon

Global Managing Director

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Stefan Klimek

Global Vice President Finance, HR & Commercial

plista Headquarter

Torstraße 33–35 10119 Berlin Germany

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Press Information