Company Profile

plista is a pioneer in innovative solutions for native advertising and content distribution in premium environments. With its data-driven platform, the Berlin based company has been successfully bringing advertisers and media together since 2008 and is among the world's leading providers in its segment. With its proprietary real-time Recommendation Technology, plista is able to deliver both content and advertising that matches users’ individual interests – across all channels and devices.

Around the world, thousands of premium publishers are working successfully with plista. Website and app owners benefit from increased stickiness, sustainable traffic growth and additional monetization of their digital products.

Advertisers rely on plista formats, due to their strong engagement character: in combination with user-individual delivery in premium environments, they allow for seamless and effective user targeting along the entire sales funnel. This way, advertisers can pursue both branding and performance marketing goals.

 

Key facts:

  • Founded July 31st , 2008
  • Global Managing Director: Jana Kusick
  • Since 1 January 2014 part of the WPP Group, currently the world's largest advertising holding
  • Established markets: Germany, Austria, Switzerland, Spain, Poland, UK, the Netherlands, Australia, China, Malaysia, Thailand, USA, Canada, Russian, Denmark, Norway and Turkey. With international expansion as a major priority, additional market entries are imminent.
  • Recommendation platform with thousands of premium publishers and a reach of approximately 50 million unique users p. m.
  • Company headquarters: Berlin, Germany
  • Employees: 180 (of that, about 30% in R&D)


Milestones

  • 2006

    Beginning of the development of the plista recommendation technology

  • 2008

    Foundation of plista by Dr. Dominik Matyka, Christian Laase and Andreas Richter

  • 2009

    Launch of plista Recommendation Widgets

  • 2010

    Launch of plista Native RecommendationAds
    -
    Entry into the Austrian market

  • 2011

    International expansion into Slovenia, Croatia and Spain

  • 2012

    Launch of plista Rich Media Ads

  • 2013

    Launch of plista mobile and video formats

    Launch of plista Native Content Distribution

    plista celebrates its 5-year anniversary

  • 2014

    Acquisition by WPP
    -
    plista revamps its portfolio and increases the focus on „Native“
    -
    Entry into the Swiss and Dutch market

  • 2015

    Market entry into the United Kingdom, Australia and Poland.

  • 2016

    Market entry into China, Malaysia and Thailand, USA, Canada, Russia, Denmark, Norway and Turkey.

Corporate Values

“Passionate about technology and media, driven by curiosity, focused on commitment and mindfulness, plista provides an open, friendly and goal-oriented environment in which to grow its clients’ businesses.”

 

Economic

Insatiable curiosity and passion for technology and media are the driving forces for the development of our high-quality products. We want to provide our clients with the best tools for the advancement of their businesses. From an economic perspective, our sustainability approach is reflected in the durability of our products and relationships with our business partners, customers and employees. We achieve this through personal contacts, trust and partnership. We develop efficient solutions with sustainable impact and continually invest in research and development. We help our employees develop their skills with specific training opportunities. This contributes to our stable market position, allows us to continually create new jobs, and illustrates our commitment to Berlin‘s economy as well as to our international markets.

 

Social

plista focuses on people. Our work environment is characterised by fairness, integrity and openness. We help our employees to achieve a good work-life balance by providing a friendly working environment, hosting regular events and team trips, providing sports classes in the office, various training opportunities and much more. Our commitment also goes beyond plista: We support several charities which promote human rights, integration and education. Any actions related to our sustainability strategy are devoted to the maxims of mindfulness and commitment.

 

Ecological

Being environmentally friendly does not require grand gestures. We encourage the use of recycling paper and green energy, organic or local food in the office kitchen, vegetarian food at our weekly team lunch and economical, conscious use of energy. Adopting precise and tangible measures, we try to make our everyday life more environmentally friendly. We regularly donate the proceeds from our weekly plista lunch to environmentally-oriented foundations and associations.



Press

Press Releases

September 06, 2016

plista acquires real-time content analytics company Linkpulse to help publishers maximize audience engagement and revenue

https://www.plista.com/press-plista-acquires-linkpulse

August 10, 2016

plista Names Elizabeth Harrington as Head of North America

press-elizabeth-harrington-plista-head-of-north-america

July 27, 2016

Press Release: Xaxis Names Nicolas Bidon CEO, EMEA

press-xaxis-names-nicolas-bidon-ceo-emea

May 20, 2016

Press Release: Xaxis Launches plista in North America

press-plista-xaxis-launch-north-america

Press Review

August 10, 2016 (finance.yahoo.com/)

plista Names Elizabeth Harrington as Head of North America

http://finance.yahoo.com/news/plista-names-elizabeth-harrington-head-123000638.html

July 27, 2016 (http://mediatel.co.uk/)

Xaxis names Nicolas Bidon as CEO EMEA

http://mediatel.co.uk/newsline/2016/07/27/xaxis-names-nicolas-bidon-as-ceo-emea/

May 20, 2016 (http://www.reuters.com/)

Xaxis Launches Native Ad Specialist plista in U.S. and Canada

http://www.reuters.com/article/ny-xaxis-idUSnBw196603a+100+BSW20160519

May 20, 2016 (http://www.mediapost.com/)

Xaxis Gets More Serious About Programmatic Native Via Plista's Entry Into North America

http://www.mediapost.com/publications/article/276321/xaxis-gets-more-serious-about-programmatic-native.html


Press Contact

Your Contact Person

Milko Malev
Head of Marketing & Communications
presse@plista.com

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