Company Profile

plista is a global platform for data-driven native advertising in premium editorial environments.  The Berlin based company successfully brings advertisers and publishers together since 2008 and is one of the pioneers in its segment. As a one-stop shop plista offers direct, single-source access to a broad portfolio of native solutions. With its proprietary real-time Recommendation Technology, plista is able to deliver both content and advertising that matches users’ individual interests – across all channels and devices.

Thousands of advertisers and publishers worldwide trust in the unique tech know-how of plista. The native ad formats stand out through their strong engagement character and enable brands to efficiently target audiences along the entire sales funnel. This way, advertisers can easily pursue branding as well as performance marketing goals. 

At the same time, plista empowers publishers to engage their visitors with customized recommendations. This lets publishers get the best out of their website or app and benefit from outstanding content monetization, increased website stickiness and sustainable traffic growth.


Key facts:

  • Founded July 31st , 2008
  • Global Managing Director: Jana Kusick
  • Since 1 January 2014 part of the WPP Group, currently the world's largest advertising holding
  • Established markets: Germany, Austria, Switzerland, Spain, Poland, United Kingdom, the Netherlands, Australia, China, Malaysia, Thailand, USA, Canada, Russia, Denmark, Norway, Sweden, Finland, Turkey, Singapore and Taiwan. With international expansion as a major priority, additional market entries are imminent.
  • Recommendation platform with thousands of premium publishers and a reach of approximately 50 million unique users p. m.
  • Company headquarters: Berlin, Germany
  • Employees:  200 (of that, about 30% in R&D)


  • 2006

    Beginning of the development of the plista recommendation technology

  • 2008

    Foundation of plista by Dr. Dominik Matyka, Christian Laase and Andreas Richter

  • 2009

    Launch of plista Recommendation Widgets

  • 2010

    Launch of plista Native RecommendationAds
    Entry into the Austrian market

  • 2011

    International expansion into Slovenia, Croatia and Spain

  • 2012

    Launch of plista Rich Media Ads

  • 2013

    Launch of plista mobile and video formats

    Launch of plista Native Content Distribution

    plista celebrates its 5-year anniversary

  • 2014

    Acquisition by WPP
    plista revamps its portfolio and increases the focus on „Native“
    Entry into the Swiss and Dutch market

  • 2015

    Market entry into the United Kingdom, Australia and Poland.

  • 2016

    Market entry into China, Malaysia and Thailand, USA, Canada, Russia, Denmark, Norway, Sweden, Turkey, Taiwan and Singapore.

Corporate Values

“Passionate about technology and media, driven by curiosity, focused on commitment and mindfulness, plista provides an open, friendly and goal-oriented environment in which to grow its clients’ businesses.”



Insatiable curiosity and passion for technology and media are the driving forces for the development of our high-quality products. We want to provide our clients with the best tools for the advancement of their businesses. From an economic perspective, our sustainability approach is reflected in the durability of our products and relationships with our business partners, customers and employees. We achieve this through personal contacts, trust and partnership. We develop efficient solutions with sustainable impact and continually invest in research and development. We help our employees develop their skills with specific training opportunities. This contributes to our stable market position, allows us to continually create new jobs, and illustrates our commitment to Berlin‘s economy as well as to our international markets.



plista focuses on people. Our work environment is characterised by fairness, integrity and openness. We help our employees to achieve a good work-life balance by providing a friendly working environment, hosting regular events and team trips, providing sports classes in the office, various training opportunities and much more. Our commitment also goes beyond plista: We support several charities which promote human rights, integration and education. Any actions related to our sustainability strategy are devoted to the maxims of mindfulness and commitment.



Being environmentally friendly does not require grand gestures. We encourage the use of recycling paper and green energy, organic or local food in the office kitchen, vegetarian food at our weekly team lunch and economical, conscious use of energy. Adopting precise and tangible measures, we try to make our everyday life more environmentally friendly. We regularly donate the proceeds from our weekly plista lunch to environmentally-oriented foundations and associations.


Press Releases

October 20, 2016

Xaxis Launches Native Ad Specialist plista in Singapore and Taiwan

September 06, 2016

plista acquires real-time content analytics company Linkpulse to help publishers maximize audience engagement and revenue

August 10, 2016

plista Names Elizabeth Harrington as Head of North America


July 27, 2016

Press Release: Xaxis Names Nicolas Bidon CEO, EMEA


May 20, 2016

Press Release: Xaxis Launches plista in North America


June 27, 2017

plista names Michel Gagnon Global Managing Director

Press Review

Press Contact

Your Contact Person

Lina Klespe
Senior Manager PR & Events

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