plista is a global platform for data-driven native advertising.

plista operates at the junction of two worlds: publishing and advertising. Both have experienced significant changes over the past decade. Publishing business models have been turned upside down. Advertisers have faced a variety of challenges to reach their audience. Actors on both sides have seen their power to influence their audience erode little by little. Now users have taken back the reins. All these changes bring challenges as well as opportunities. As citizens, we want to have access to diverse content. We believe in personalization that improves the user experience without building a biased and close-minded world. As tech and business people, we want to see publishers have the financial means to continue to create high-quality content. We also believe in making advertising welcome. We run a business. Just like our advertisers, we want our customers to know about us and the benefits we can bring to them. But we think there’s a right way to do this. Advertising products should be developed with the user and real outcomes at the core. That means relevant, non-intrusive, engaging, and anchored in the client’s business. We want to leverage technology. Not to add more gimmicks, but to make a dent in how people consume information online. We want to build a sustainable business in which people can be creative, highly effective, and authentic. Through all these changes, we know we can be the renegades who contribute to writing the next chapter of publishing and advertising.