From a native ad pioneer to an innovative and creative omnichannel ad company
plista helps brands and businesses to acquire new customers through one
innovative advertising solutions.
We are creating a new advertising platform built for the future and focused on growth
plista helps brands and businesses to acquire new customers through one easy to use self-service platform. We make digital advertising easy and accessible.
We are creating a new advertising platform built for the future and focused on growth
plista helps brands and businesses to acquire new customers through one easy to use self-service platform. We make digital advertising easy and accessible.
Meet our management
Michel Gagnon
Global Managing
Director
Stefan Klimek
Global Vice President Strategy & Operations
Mareike Tillmann
Head of Finance
Jet Patel
Vice President
Growth
Emanuela Pellitteri
Global Vice President
Advertiser Sales
Richard Hutton
Vice President of
Product & Engineering
Sarah Greiner-Miethe
Head of Human Resources
Anika Bornschein
Head of Growth Marketing
Daniel Frieling
Global Director
of Engineering
Phuong Huynh
Group Head Customer
Success
Malte Gibbe
Director Advertiser
Sales & Supply DACH
Meet our management
Michel Gagnon
Global Managing
Director
Stefan Klimek
Global Vice President Finance
HR & Commercial
Mareike Tillmann
Head of Finance
Jet Patel
Vice President
Growth
Emanuela Pellitteri
Global Vice President
Advertiser Sales
Sarah Greiner-Miether
Head of Human Resources
Anika Bornschein
Head of Growth Marketing
Daniel Frieling
Global Director
of Engineering
Phuong Huynh
Group Head Customer
Success
Malte Gibbe
Director Advertiser
Sales & Supply DACH
StoryIt's all about the people
From web browser extension to a global programmatic platform. Online ads were often irrelevant and annoying to users, so Dr. Dominik Matyka, Christian Laase, and Andreas Richter wanted to help improve readers’ online experience, founding plista in 2008. plista pioneered its way into the digital advertising space in the heart of the Berlin tech start-up scene. The company started as a simple recommendation engine that helped users discover interesting content, building a track record of technological success through its core Native Ad product. plista has since evolved, operating at the junction of two worlds- publishing and advertising- while maintaining a user-centric approach.
plista founded by Dr. Dominik Matyka, Christian Laase, and Andreas Richter
in Berlin
plista goes international and joins the WPP group
plista joins the Xaxis family, the world’s largest programmatic media & technology platform
plista acquires Norwegian real-time content analytics company, Linkpulse
plista partners with Appnexus
and Criteo to sell premium inventory programmatically
2020 plista solutions made available in over
4 continents
Reaching the right audience at the right time
Our plista founders improved the personalized ad experience with its innovative core of Native Advertising driven by its in-house technology, proven to be successful.
From internationalization to developing dynamic ad products, plista transitioned into the programmatic world, driving more made-to-measure online marketing solutions for its clients across the globe.
Data-driven decisions made for creative solutions
plista has always been focused on research-based work to ensure high-quality online marketing solutions.
Citations on Google Scholar
Research partners worldwide
Present hosting international workshops
plista Global
Headquarter
Torstraße 33-35
10119 Berlin,Germany
Learn more about Native Advertising.
Download our Infographic.