In the world of advertising, creativity reigns supreme. Creative ads have the potential to captivate audiences, leave a lasting impression, and drive brand success. In this article, we delve into the statistics that shed light on why creative advertising is of paramount importance, backed by solid data and insights. Increased Effectiveness: The data speaks for itself: creative ads are more effective in delivering results. According to a study by Cannes Lions, creatively awarded campaigns are 11 times more efficient at driving market share growth than non-awarded campaigns. The power of creativity lies in its ability to cut through the …

One of the most underrated developments in digital marketing right now is video advertising. Digital video advertising will exceed $90 billion by end of 2022. Businesses increasingly rely on video ads to build brand awareness and drive traffic. The reason is quite simple. Videos can easily inspire, move, and catch people’s attention. It’s an easier way to show your brand personality and share more information in a short amount of time.  Let’s be honest, Videos are so much more fun than a plain image. But not all video campaigns are created equal. Many businesses make costly mistakes. They run their …