The busiest time of the year has arrived. With Christmas, let alone Black Friday weekend just around the corner, this phenomenon has taken over globally. According to JungleScount, out of the world’s 195 countries, an estimated 50-60% “celebrate” Black Friday in some form or another. Even more, Adobe Analytics reported that consumers in the US spent $9 billion on the web during Black Friday in 2020. This went up by 22% year over year, for reference. Nearly the entirety of Q4 has become a time of prime real estate for brands across the globe. Vying for the best ad …
Apple. Nike. BMW. McDonald’s. Louis Vuitton. These are all household names that the world recognizes. Consumers know their logo, products and mostly associate a specific feeling with those brands- why? Aside from their outstanding products and innovation, these brands arguably have implemented a strong brand strategy and communication, yielding a loyal following of consumers who have already purchased or aspire to purchase when ready. Why brand awareness matters What is brand awareness? It’s essentially where consumers recognize or are familiar with your brand, whether it be your messaging, product, or logo. Additionally, brand awareness often sparks a feeling of …

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