Benefits for Publishers
- First ad format with benefits for your visitors
- Increase unique visits and revenue
- Increase time duration of your website visitors
- CTR between 8%-12%
- Easy and free registration
- No contract duration
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Support
Contact Person:
Mister Roman Rosete ten Pas
E-Mail: rrtp@plista.com
Tel: +49 (0) 30 47 37 537 16
Fax: +49 (0) 32 12 10 38 193
plista for Publisher
1. What plista provides Publisher
plista’s new ad format enables publishers in a new and innovative way to market their website and products more efficiently. You can provide your visitors with relevant content in a relevant context with our preference-based ad format. The key technology of plista is a cross domain collaborative filtering system. It filters the preferences of your audience in an anonymous way and enables you to address your users individually.
2. Product: RecommendationAds
Our product “RecommendationAds” is the first ad format with a real surplus for your visitors. It delivers ads, individually based on the preferences of your visitor, which thereby, as a CTR between 8%-12% proves, are of superior relevance to your visitors. Publishers just have to register in quick steps on our platform and integrate our code in their website to start using RecommendationAds. The positioning of RecommendationAds on your website is flexible. You can embed it on your welcome page or on bottom sites (see sample chart). The advertising space is always adapted for the design of your website and hence is not annoying your visitors.
3. The plista principle
"That could be interesting for you..." or "people who like that, also like..."
How plista works: the visitor of your website clicks, for example, on one of your articles. At the end of the article there is a hint: „That could be interesting for you..." or "people who like that, also like..."! Here, your visitor receives recommendations of relevant articles based on his preferences (see sample chart). These recommendations are your new advertising spaces. You define the number of recommendations and you decide whether the content is delivered by your own website, from our network of partners or a combination of both.
Your benefits:
- First ad format with benefits for your visitors
- Increase unique visits and revenue
- Effectively increase duration of your website visits
- CTR of 8%-12%
- Register for free and in easy quick steps
- No contract duration
