Corporate

Company Snapshot:

The plista GmbH was founded by Dominik Matyka (CEO), Christian Laase (COO) and Andreas Richter (CIO) in July 2008. Currently, the company has approximately 30 employees in IT, Marketing, HR and Management. The Headquarter is in Berlin (District Mitte).

plista will establish a new and successful advertising format for Publishers and Advertisers in the Internet. The founders have created this more powerful and efficient advertising format. The value and impact of ad formats like Banners, Popups, etc. is too small and they, more and more often, are ignored by users. plista´s new ad format offers a new and innovative solution to publishers and advertisers, in order to market their website and products in a better way. It provides relevant content in a relevant context and a CTR between 8%-12%.

You can find our employees´ and founders´ ambitions in our mission and vision statement.

plista Mission:

„We are establishing the most powerful advertising medium in the internet, setting new standards in the recommendation and personalization industry and becoming an indispensable element of result-oriented media planning in the advertising industry“

plista Vision:

„plista will create the global standard for result-oriented marketing“